How do you measure the success of your blog? When people leave comments at the end of your article, share and discuss it on social media platforms, and other companies link to your page, you know your blog is doing well. But what if none of those things happen? There...
How do you measure the success of your online marketing campaigns? Most businesses consider their conversion rate — the higher the figure, the more leads, and sales. Yet despite spending countless hours and dollars on marketing campaigns, achieving consistently high...
How to Acquire Customers and Increase Sales through Content Marketing Content marketing is an effective way to acquire customers and increase sales. It’s a way to create and publish valuable content for your audience and convert leads into customers. By creating...
Small businesses are not new to the possibility of free-falling into a “fail zone” sooner than they had even begun. It becomes more complicated as the business paradigm tilts towards the digital space, causing the rigid ones to be the first to bite the dust. This is...
Every business has one objective: to drive growth and increase revenue. But, it is never scripted like Hollywood movies. It is in a world of its own and requires salient marketing practices driven by content. Not every business is on the same wavelength with its...