Marketing has always been about reaching your target audience and getting them to buy or sign up for your product or service. Over the years, however, the amount of time and resources required to do this has increased dramatically. While some companies have managed to squeeze more out of their resources, others struggle to keep up which is why you need to rethink your marketing budget.

B2B companies usually spend around 7% on marketing, while B2C companies spend an average of 8.4%. But, with the ever-changing digital landscape and customers’ needs, that number has to increase for businesses to stay relevant. Automation and evergreen content can help you achieve that without breaking the bank. 

Creating content takes a lot of time. Engagement doesn’t come easily, either. It’s a never-ending battle that all marketers face. This blog post will reveal how to save a sh*t-ton in your marketing budget while rapidly increasing content and engagement, so read on. 

How to Save Sh*t-Tons In Marketing Budget While Rapidly Increasing Content & Engagement

1. Automate your content creation process

If you’re still manually creating all of your marketing content, it’s time to automate the process. There are several excellent content creation tools out there that can help you quickly generate high-quality content.

A study shows that 57% of US CMOs use AI for content personalization. So, you’re already behind the curve if you’re not using AI to create your content.

2. Create evergreen content

Evergreen means your content is always relevant and valuable to your audience. Because it doesn’t go out of date, you can continue to promote it long after you have published it.

3. Repurpose your content to save on marketing budget

Don’t let great content go to waste. Promote it across different channels, as it will maximize your content and reach a larger audience.

For example, you can use content from an old blog post to create a video or an infographic. You can also take a piece of long-form content and break it down into a series of smaller blog posts.  

4. Invest in marketing automation

Marketing automation can save you a lot of time and money. It can automate email marketing, social media, and lead generation tasks. Moreover, it helps you gather accurate insights to understand your customers and their needs better. As a result, you’ll be able to create more targeted and effective marketing campaigns.

5. Focus on quality, not quantity

It’s better to have a few pieces of high-quality content than a ton of low-quality content. Your audience will appreciate it, and you’ll be able to promote it more effectively. In addition, high-quality content is more likely to generate leads and customers.

6. Work with influencers.

Influencers can help in reaching a larger audience and generating more leads. They can do it at a fraction of the cost of traditional marketing methods. Mediakix reported that 89% of businesses said influencer marketing ROI is as good as other channels. 

Look for influencers in your industry that have a large following and are relevant to your products or services.

Save on Marketing Budget and Boost Growth

To achieve marketing growth, you must be efficient with your time and budget. We’ve outlined six ways to save money while increasing content engagement—let us help you put these strategies into action. 

Feel free to reach out via to discuss how we could help boost your marketing growth.