Whether it’s creating content for a website or a marketing campaign, the process is always the same: researchers identify the need, teams of writers research various topics and ideas, and copywriters create the final product. But what if you could use machines to help writers and automate the process from start to finish? 

According to Salesforce, in 2018, only 29% of marketing leaders used AI. But in 2020, it soared to 84%. In just two years, the use of AI in marketing has grown nearly threefold, and it’s not hard to see why. AI can create content faster and more efficiently than humans and can do it at a fraction of the cost. 

But there’s a problem. While machines are very good at churning out large quantities of content, they lack the human touch essential to connecting with audiences. This is where the dream team comes in: humans and AI work together to create highly tailored, scaleable, and compelling material. Read on to learn the difference it makes. 

The Importance of a Human Touch in Content Creation

While AI may be able to write the article, humans provide the creativity, imagination, and expertise essential to creating quality content. Intelligent software can do the research, but humans are still needed to give the interpretation and analysis critical for good writing. 

What’s more, machines are not yet able to understand the nuances of language, so they are often unable to create natural-sounding and easy-to-read material. That is where the human touch is so essential. A good copywriter can take the machine’s output and turn it into something that sounds like a real person wrote. 

Humans can better understand and use context clues to create more accurate content. For example, suppose a human writer is writing an article about the best hiking trails in the area. In that case, they can consider the time of year, the weather, and the hiking difficulty when making recommendations. On the other hand, a machine would only list the trails in order of popularity without considering any of these factors. 

The Advantages of AI


While machines lack the human touch, they more than make up for it in terms of speed and efficiency. Machines can churn out large quantities of content in a fraction of the time it would take a human to write even one article. 

Automated content generation

Machines never get tired and can work around the clock to meet deadlines. They are much less expensive than human writers, meaning they can create a large volume of content without breaking the bank. 

Based on McKinsey’s report, 19% of businesses that adopted AI saw a decrease in costs in their functions by less than 10%.

Automated content research

Machines can find the data needed to create accurate and informative material. They can scan through many sources quickly and easily, which would be impossible for a human to do. 

Personalized content

AI can create content highly tailored to the target audience’s needs. Using data and analytics, it can identify the topics and keywords most popular with the target audience and create relevant and engaging content.  


AI’s speed, efficiency, and accuracy empower humans in content creation, curation, and distribution. With the right tools, your business can create highly tailored, scaleable, and compelling content that resonates with your audience—without breaking the bank. Ready to get started? Let’s meet and chat at https://calendly.com/instantlyrelevant.